Portfolio · Selected Work
Research-led ideas.
Clear communication.
A collection of solo and team projects from my time at BYU-Idaho, spanning public relations, research, brand strategy, and social content.
Solo projectPublic relations · Community engagement
Community Engagement Campaign Book
A community engagement plan pairing a farmers market booth pilot with a clearer event calendar.
Solo projectBrand strategy · Influencer marketing
Influencer Strategy
A research-informed influencer strategy for a women-only gym in Rexburg.
Solo projectBrand research · Public perception
Situational Analysis
An audit of GAP’s brand context, public perception, and competitive pressures.
Group projectMarket research · Analytics
Market Research
A group research project using survey responses and Google Analytics to inform recommendations.
Group projectCampaign planning · Social content
Social Campaign
A proposed social campaign with audience research, visual direction, and a content calendar.
Solo projectSocial media · Content planning
Social Content Calendar
A month-long social content plan organized around post ideas and a publishing cadence.
Solo projectPublic relations writing
Cultural Night Press Release
An event announcement written to share the essential details of a campus Cultural Night.