BYU-Idaho · Public Relations
PORTFOLIO
Sydney Adams
2026Selected communication work
Sydney Adams · CommunicationsSelected Work
Ideas, shaped with intention.
Solo projectPublic relations · Community engagement
Community Engagement Campaign Book
A community engagement plan pairing a farmers market booth pilot with a clearer event calendar.
Solo projectBrand strategy · Influencer marketing
Influencer Strategy
A research-informed influencer strategy for a women-only gym in Rexburg.
Solo projectBrand research · Public perception
Situational Analysis
An audit of GAP’s brand context, public perception, and competitive pressures.
Group projectMarket research · Analytics
Market Research
A group research project using survey responses and Google Analytics to inform recommendations.
Group projectCampaign planning · Social content
Social Campaign
A proposed social campaign with audience research, visual direction, and a content calendar.
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