Doorzza · Group project
Market Research
A group research project using survey responses and Google Analytics to inform recommendations.
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Project overview
A team market research project examining Doorzza’s audience and customer perceptions. My contributions focused on research and the Google Analytics portion.
The challenge
The team needed to gather customer input and turn a mix of survey and analytics information into useful recommendations for Doorzza.
Strategy & execution
The team collected responses through social media, pizza box flyers, and in-person outreach. I contributed to the research and reviewed the Google Analytics portion of the project.
Selected deliverables
- Survey research and response analysis
- Google Analytics review
- Audience and competitor observations
- Recommendations informed by the collected data
Results & context
The survey received 665 responses, including 464 completed surveys. These are project sample counts and should be read in the context of the collection methods and survey limitations.