M&M · Group project
Social Campaign
A proposed social campaign with audience research, visual direction, and a content calendar.
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Project overview
A team social campaign plan for M&M. My contributions included design, research, and content-calendar development.
The challenge
The campaign plan needed a clear audience, a consistent message, and social content that could carry the idea across a short campaign period.
Strategy & execution
I contributed to the visual design and research, then organized sample content into a calendar. The plan set a 15 percent engagement increase over two weeks as a proposed objective.
Selected deliverables
- Audience and campaign research
- Visual design contributions
- Content pillars and sample posts
- Two-week content calendar
- Proposed campaign objective
Results & context
The 15 percent engagement figure is a proposed campaign target, not a measured outcome.