HerFit · Solo project
Influencer Strategy
A research-informed influencer strategy for a women-only gym in Rexburg.
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Project overview
A public relations strategy project for HerFit, a women-only gym serving the Rexburg community.
The challenge
The strategy needed to build awareness and engagement while reflecting HerFit’s identity and local audience.
Strategy & execution
I completed a brand audit, competitor review, and SWOT analysis, then used those findings to shape an influencer recommendation and outreach plan.
Selected deliverables
- Brand and competitor review
- Audience and local market considerations
- Influencer recommendation and sample outreach
- Campaign promotion ideas
- Proposed budget and measures
Results & context
The project delivered a strategy plan. The materials do not report campaign performance, so the case study focuses on the research and recommendations.